This is such a beautiful little film.
Check out the screenprinted posters and listen to the people who created them - Fine art establishment types who like to perpetuate this divide between 'commercial art' and 'fine art', pay special attention, these old guys make some valid points.
It's another example of screenprinting impacting society through its visual representation of culture and nature. Travel posters and billboards not only sold products, but they created in a wider world a visual representation of a country and place and people.
For more on how commercial art has shaped New Zealand's cultural identity have a look at these two related, beautiful-looking books: